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Insights into the $595 Billion MSP Industry, Key Trends to Watch, and How Coro Is Supporting the Channel Ecosystem
The IT-managed services industry is transforming as it heads towards a global revenue of $595 billion in 2025, representing a 13% year-on-year growth. Emerging technologies, evolving buyer demands, and the critical role of automation and data-driven decision-making drive the market’s trajectory. As Canalys’ 2025 MSP Trends and Predictions report highlights, this rapidly growing sector offers opportunities for channel partners but also presents challenges that require strategic navigation.
The Expanding MSP Landscape
Managed services continue to dominate the IT sector, fueled by increased outsourcing, digital transformation, and the rising importance of cybersecurity. For perspective:
The global managed services market is 1.5 times larger than the SaaS market and global hyperscalers combined.
Every dollar spent on hardware or software generates $0.30 for managed services
Over 82% of end clients are increasing their outsourcing budgets.
Regional growth varies, but the APAC region is expected to lead with 15% growth in 2025, followed by EMEA (12%) and North America (10%). By year-end, approximately 341,000 MSPs worldwide will be delivering these services.
As we step into 2025, the MSP sector is shaped by several transformative trends:
Security-First MSP Model: Buyer preferences are shifting towards cybersecurity-focused services, driven by the growing threats in the digital landscape.
Agentic AI Adoption: The rise of Agentic AI is revolutionizing marketing and operations, empowering MSPs with automation and predictive analytics.
Compliance and Regulation Challenges: MSPs face increasing pressure to navigate complex regulatory and governance frameworks.
Cloud Marketplaces & Distribution Convergence: The value lies in data insights as cloud marketplaces and distribution models evolve.
M&A Activity Growth: Both channel partners and vendors are poised for increased mergers and acquisitions, which will reshape the competitive landscape.
Certification and Training Overhaul: The need for updated training and certification programs is becoming critical as MSPs adapt to new technologies and market demands.
Telco Services Expansion: Telco service packages are expected to grow, further blurring traditional industry boundaries.
The Decade of the Ecosystem: Channel Automation and Innovation
The Canalys Channels Ecosystem Landscape sheds light on the importance of automation and advanced digital capabilities. By 2028, this ecosystem is expected to reach $13.48 billion, driven by technologies that enable:
Partner onboarding, development, and incentivization at scale.
Data-driven decision-making for measurable competitive advantages.
Workflow automation and seamless integrations for partnership success.
For channel leaders, these capabilities are no longer optional but essential for sustained growth in an increasingly competitive market.
At Coro, we understand the unique challenges MSPs face as they navigate these trends. Our solutions are designed to support channel partners by providing:
Comprehensive Cybersecurity: Helping MSPs meet the rising demand for security-first services.
Simplified Automation: Streamlining workflows to improve efficiency and profitability.
Training and Enablement: Equipping MSPs with the tools and knowledge needed to stay ahead of the curve.
Coro is committed to empowering MSPs to grow their businesses, adapt to new market demands, and deliver exceptional value to their clients.
Looking Ahead
The managed services industry in 2025 is brimming with opportunities and challenges. By embracing the latest trends and leveraging tools like automation and AI, MSPs can position themselves for sustained success. Partnering with innovative solutions like Coro will further enhance their ability to meet the demands of the evolving ecosystem.
Join Coro’s Growing Partner Ecosystem
Ready to grow your business with Coro? Visit our partner page to learn more about our partner program and how you can capitalize on the growing demand for cybersecurity solutions.
