About The Position
About the Role
We are seeking a results-driven and detail-oriented Marketing Operations/Automation Manager to oversee and optimize our marketing technology stack, with a primary focus on HubSpot. This role will be responsible for streamlining marketing processes, managing campaigns ROI, designing landing page, reporting in SalesForce, ensuring data integrity, and driving automation initiatives to enhance lead generation and customer engagement. The ideal candidate will have a strong technical understanding of marketing automation platforms and operations, analytical skills, and a passion for improving operational efficiency.
**This is a hybrid role requiring candidates come into the Chicago office**
About Us
Over the past few years Coro has received $175M in funding and is one of the fastest growing Cybersecurity companies in the world. The funding is primarily being used to enhance the Coro Cybersecurity SaaS platform and for additional headcount growth, as Coro continues to expand globally.
Coro started in Tel-Aviv, Israel and is also headquartered in Chicago, IL with additional offices in New York, London, and remotely across the globe. As a global organization, Coro gives you the ability to work with people and teammates from around the world.
Coro’s AI enabled Modular Cybersecurity Platform is the only one in the industry specifically designed to provide Mid-Market customers with scalable and affordable “enterprise grade” protection for all of their priority threat vectors.
Responsibilities
HubSpot Administration:
- Manage the day-to-day operations of HubSpot, including setting up and managing campaigns, automations, lead scoring models, and ensuring the platform aligns with overall marketing goals.
Landing Page Design & Optimization:
- Design, build, and optimize high-performing landing pages that enhance lead capture, improve conversion rates, and align with campaign objectives.
- Collaborate with marketing and design teams to ensure branding consistency and user-centric experiences.
- Conduct A/B testing and leverage data to refine landing page performance.
Data Analysis & Reporting:
- Query the marketing database to uncover insights and identify optimization opportunities.
- Lead the development and execution of advanced analytics strategies.
- Design and implement comprehensive dashboards and reporting systems to track key performance indicators (KPIs) and measure marketing campaign effectiveness.
- Utilize predictive modeling, segmentation, and advanced techniques to identify growth and optimization opportunities.
Multi-Channel Campaign Tracking & Attribution:
- Support and enhance multi-channel campaign tracking and attribution efforts.
- Improve the marketing attribution model for better visibility into performance and revenue contributions.
Collaboration & Integrations:
- Collaborate with marketing, sales, and IT teams to ensure seamless integration of HubSpot with Salesforce and other marketing technologies.
- Oversee integrations, data analysis, and reporting to support marketing operations.
Skills and Experience
- 5+ years in a marketing operations role at a B2B SaaS company.
- Advanced experience with HubSpot and Salesforce.
- Proven expertise in marketing operations and data analytics.
- Strong background in designing and optimizing landing pages for lead generation and conversion.
- Proficiency in querying marketing databases and generating actionable insights.
- Experience with advanced data analysis, reporting, and integrations.
- Ability to design and implement dashboards and reporting systems for tracking KPIs.
- Knowledge of predictive modeling, segmentation, and advanced analytical techniques.
- Familiarity with AI trends and their application in marketing is a plus.
- Excellent teamwork and collaboration skills.
Job Benefits and How We Work
- Unlimited vacation days, Sick Days, and 10 Paid Holidays
- Robust benefits package includes medical, dental, vision (80-90% company paid), HSA with contribution, FSA, 401k with company match, company paid STD & LTD, company paid life & AD&D, pet insurance and Paytient.
- Essential Technology and Marketing
- World class product
What to Expect in the Interview Process:
- 30-minute phone interview with our Recruiting Team
- 45-minute Zoom interview with our Channel Marketing Director
- 45-minute Zoom interview with the Hiring Manager
- 60-minute in-person interview with our People Team and a Peer
As job positions at Coro open and are publicly posted, we encourage all applicants who believe they have the qualifications and would be a good fit for the position to apply.
Coro is an Equal Opportunity Employer. We embrace the value you can bring to our team through your commitment, skills and abilities, creativity, experience and diversity...not your skin color, sex, gender or otherwise. However you identify, if you’re passionate, good at what you do, feel aligned to Coro's mission, and feel you’re the right fit for an open position, we encourage you to apply.
