About the Role
As the Coro Channel Marketing Manager, you will own and lead the development and execution of go-to-market (GTM) priorities for Coro’s AI enabled Modular Cybersecurity Platform through our channel partners. You will take Coro’s messaging and positioning and create innovative marketing programs that drive revenue growth and opportunities within our channel ecosystem.
You will collaborate with cross-functional teams, manage complex projects, and translate technical capabilities into compelling benefits for our partners. Your primary objective will be to excite channel partners to go-to-market with Coro and scale marketing programs that deliver value to end-customers and success to our partners.
**This position requires candidates to be located in MST, CST or EST in the United States**
About Us
Over the past few years Coro has received $175M in funding and is one of the fastest growing Cybersecurity companies in the world. The funding is primarily being used to enhance the Coro Cybersecurity SaaS platform and for additional headcount growth, as Coro continues to expand globally.
Coro started in Tel-Aviv, Israel and is also headquartered in Chicago, IL with additional offices in New York, London, and remotely across the globe. As a global organization, Coro gives you the ability to work with people and teammates from around the world.
Coro’s AI enabled Modular Cybersecurity Platform is the only one in the industry specifically designed to provide Mid-Market customers with scalable and affordable “enterprise grade” protection for all of their priority threat vectors.
Responsibilities
- Develop and Execute GTM Strategies: Create and implement go-to-market strategies and marketing programs with channel partners.
- Create Compelling Content: Develop high-impact content, messaging, and positioning to support go-to-market efforts.
- Develop Partner-Specific Marketing Plans: Develop partner-specific marketing plans and campaigns to support organizational pipeline and revenue goals.
- Maintain and Drive Partner Relationships: Maintain and drive relationships with existing channel and strategic partners to drive awareness, engagement, and demand while maintaining joint accountability and joint benefit for Coro and its partners.
- Support Channel Field Teams: Provide timely information and enablement content to Coro and channel field teams to ensure our offering is well-positioned and partners understand the business opportunity working with Coro.
- Manage Partner Relationship Management (PRM): Oversee PRM with content, assets, communication, and campaign-in-a-box initiatives. Maintain strategy and build of partner portal platform including content curation and to-partner communication strategy.
- Organize Joint Marketing Events: Collaborate with channel partners to organize and participate in partner summits, training sessions, and customer seminars.
- Campaign Management: Plan and build scalable co-marketing programs that can be leveraged by partners, including joint events, webinars, digital marketing initiatives, Blog, PR, MaaS, and content creation to generate revenue, foster engagement to position Coro as a cybersecurity leader.
- Lead MDF and Sponsorship Programs: Manage MDF and sponsorship programs with key partners, ensuring effective budget management and optimization of resources.
- Track and Analyze Performance: Develop relevant KPIs for campaigns, analyze performance to determine ROI, and identify opportunities for improvement and strategies for continued growth.
- Collaborate Across Teams: Work closely with channel and strategic channel sales teams, business development, product marketing, and campaign managers to align on pipeline and revenue attainment strategy and leverage content for the partner ecosystem.
- Recruit and Onboard Partners: Assist in identifying, recruiting, and onboarding new channel partners to expand Coro's partner ecosystem.
- Ensure Brand Consistency: Enforce appropriate brand usage and ensure all messaging aligns with Coro’s guidelines.
Skills and Experience
- 3+ years Channel Marketing experience with high-technology companies working with service providers (MSPs/MSSPs), VARs, VADs, TSDs, ISVs and technology alliance partners.
- Expert understanding of how to drive business and marketing with and through the partner community.
- Experience with business & marketing intelligence tools such as SalesForce, Pardot, PRM System, Monday.com, and other leading marketing applications.
- Previous SaaS experience preferably at a cybersecurity or IT Technology company.
- Excellent communication and relationship management skills with a diverse audience of internal and external stakeholders.
- A healthy customer obsession, analytical mindset, agility and results-driven orientation.
- Willingness to travel to execute events, attend strategic partner meetings and support our partner business where needed (30%).
- Strong networking and communication skills in English.
- Positive attitude and can-do mentality.
- BS/BA degree, preferably in marketing, business, communications, or relevant field of study.
- **This position requires candidates to be located in MST, CST or EST in the United States**
Job Benefits and How We Work
- Unlimited vacation days, Sick Days, and 10 Paid Holidays
- Robust benefits package includes medical, dental, vision (80-90% company paid), HSA with contribution, FSA, 401k with company match, company paid STD & LTD, company paid life & AD&D, pet insurance and Paytient.
- Essential Technology and Marketing
- World class product
What to Expect in the Interview Process:
- Phone Screen-30 minutes with our Recruiting Team
- Virtual Interview- 30 minutes with Hiring Manager
- Virtual Interview - 45 minutes with the People Team
- Virtual Interview - 30 minutes with VP of Channels
- Virtual Interview – 30 minutes with a Channel Marketing Manager
As job positions at Coro open and are publicly posted, we encourage all applicants who believe they have the qualifications and would be a good fit for the position to apply.
Coro is an Equal Opportunity Employer. We embrace the value you can bring to our team through your commitment, skills and abilities, creativity, experience and diversity...not your skin color, sex, gender or otherwise. However you identify, if you’re passionate, good at what you do, feel aligned to Coro's mission, and feel you’re the right fit for an open position, we encourage you to apply.
